The SPOKE

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The SPOKE

The SPOKE

Icing on the cake: Senior runs catering, baking business

Icing+on+the+cake%3A+Senior+runs+catering%2C+baking+business

By Madeline Pulliam, Staff Reporter

From the comfort of her house, senior Izzy Sellig spends hours in the kitchen creating various baked goods for her business: The Midnight Bakery. Launched in 2022, The Midnight Bakery caters and delivers baked goods,with a focus on cookies.

The bakery offers chocolate chip, snickerdoodle, oatmeal chocolate chip, oatmeal raisin, mint chocolate chip, peanut butter and sugar cookies on its website, themidnightbakery.org.

“Cookies are basically what my bakery is about, but I also make chocolate croissants, which are really hard to make, but they are probably one of my favorite things to make,” Sellig said. “I would say the plain chocolate chip or mint chocolate chip cookies are the most popular.”

Sellig developed a passion for baking when she was young. “I started baking when I was really little with my mom and my older sisters. They were always baking with my mom,” Sellig said. “I would always help her, but then I got really into it when I was around 14.”

Sellig found time to bake at night after school and soccer practices, leading her parents to call her “The Midnight Baker,” as they would wake up the next morning to trays of cookies laid out in the kitchen. From there the name of her bakery was born.

“One of the biggest orders that I recently had was for a law firm, which was 18 dozen cookies, and I made gift bags for a holiday party. They said it worked out really well, and everyone loved it,” Sellig said.

Sellig said that she has received positive feedback from her customers, and that the thank you texts and cookie reviews on her website have become her favorite part of running the bakery.

Sellig is planning on majoring in business and entrepreneurship at the University of Richmond next fall. She hopes to keep her catering business alive in Virginia and after college.

“I’ll try and work something out and see if I can continue my business (in college),” Sellig said. “Maybe making it a real-life bakery. That’s probably my dream to do that.”


Madeline Pulliam can be reached at [email protected].

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